Art Direction for Creative Campaigns

About Art Direction for The Mass State Lottery: For a number of years I have worked directly with the Creative Director and top executives at the MSLC to create all of their ad campaigns from products to promotions to live shows.

Project Goals: To develop visual consistency and a strong brand personality across all creative and messaging from the MSLC. We want to lead with fun and excitement while enticing players old and new to engage with MSLC products and content.

Time Frame: Dec 2021 - Current

Deliverables: Art direction starting from concepting with the creative lead’s direction for campaign’s poster and suite of digital, OOH, video and print assets to support.